The Founders' Story
Muhammad
The beautiful canvases of and life are brightly adorned with the paint strokes of their yet similar journeys.experiences- every win, every failure, and every lesson learnt. They have uniquely added colour to each other's canvases, from nursery school, as naive and ambitious dreamers, growing up into adults on different yet similar journey.
Jamil
Both serial entrepreneurs, they ventured into multiple business sectors, growing, learning and improving their craft. After Mohammed took a fruitful perfumery course in Turkey, he saw the chance to fulfill a need at home, to cater to the peculiar taste of his people. Jamil could see through Mohammed's lens, and shared the same passion to create a perfume brand of world-class standard. The stars aligned and Kawudi was born. Kawudi, "a brand by us, for us, and for the world", they declared.
Sadiq
With Kawudi, Sadiq saw a galaxy of potential and possibilities. He embraced the idea of a luxury perfume brand rooted in heritage with keen eyes and open arms. Holding the Kanem-Bornu close to his heart, sharing the same philanthropic views as Jamil and Mohammed, and having a wealth of experience in Entrepreneurship, he keyed into a collaboration with his fellow co-founders to provide value to the world. Sadiq's zeal and talent could fashion the most elegant of clothings, and soon enough by the quality of his work, he began to stitch together his success story in the business of apparels.